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Boost your traffic by making your website accessible

 Nov 08, 2022

Improve website performance by making sure your site is accessible

a screenshot of a website showing various certifications

Did you know?


Accessible websites enjoy up to 20% more traffic, prolonged dwell time, reduced bounce rate, improved SEO rankings, and better conversion rates.


What is web accessibility?


Web accessibility is a set of rules, behaviors, code standards, and design guidelines that ensure people with disabilities, who comprise 20% of the world's population, can use websites effectively.


To achieve this, the W3C (The World Wide Web Consortium) has created the Web Content Accessibility Guidelines (WCAG 2.1), for direction on how to make websites accessible. These guidelines have been adopted by governments around the world and have been incorporated into various legislations such as the ADA, Section 508, and EN 301549.


The WCAG focuses chiefly on three areas of accessibility:

1) blind people using screen readers (e.g. JAWS, NVDA).

2) people with motor impairments who only use keyboards, and

3) a variety of other disabilities, including color blindness, epilepsy, and minor visual impairments that mostly concern the Ul and design of the website (color contrasts, animations, fonts, etc.)





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